Cannabis Companies Build Brand Loyalty By Selling Seeds
There is a new and somewhat unexpected trend in the cannabis industry - selling seeds directly to consumers. As first reported by mjbizdaily , marijuana companies have begun selling seeds to their customers for home cultivation thanks to a change in federal policy. At first glance, this may seem like an illogical and unwise business move for cannabis companies. However, for many of those businesses, selling seeds could turn out to be a highly profitable business move. Others view it as a means to develop strong brand loyalty and share successful plant genetics. One of those innovative entrepreneurs is Carl Giannone, co-founder of Trade Roots, a marijuana company based in Wareham, Massachusetts. He recently began selling seeds directly to consumers for the same reason a farmer might sell fruit and vegetable seeds to customers at a farmers' market. He says, "Everybody who's got a home garden during the spring and summer grows tomatoes. But 98% of the tomatoes they buy are ...